While sitting in the bathroom, reading one of those insipid Sunday paper magazines, I saw a text heavy ad about a cure for tinnitus, an incessant ringing or buzzing in the ear.  I’ve never had it, (although I’ve experienced the symptoms temporarily after too-loud concerts or shooting off an excessive amount of fireworks) but for some reason it interests me.

The writer claimed to have tried this, that and the other thing, all to no avail, then to have stumbled on the perfect homeopathic remedy.

Dammit!  He just wasted two minutes of my life that could have been spent reading pointless gossip elsewhere in the magazine.

I’m not fond of regulation, but I’d make an exception for ads like this.  Any ad that has any kind of an unproven miracle cure should be required to feature a large cartoon duck in the upper right hand corner.

It would serve as a warning that the ad was written by a quack.